Title: Creative Direction, Animator, Designer, photographer.

The animation reinterprets and deconstructs two very iconic design pieces, Pete Mondrian's "Broadway Boogie Woogie" and El Lissitzky's "Beat the Whites with the Red Wedge". By using jello, which is bright, colorful, malleable, and very unpredictable, we intended to elude to the idea that design should always be approached with new angles and perspectives. Creatives should constantly think outside of the box, know the rules and know how and when to break them and to fearlessly explore new approaches.